When the recession first hit the United States, the companies that put more money into advertising were more likely to survive the coming economical storm. Corporations understand that marketing is important for their business to survive, and now it’s a growing market. According to the Bureau of Labor Statistics, there are 216,000 marketing jobs in the United States as of 2012. [1] The number of jobs in this field is projected to increase by 12% between 2012 and 2022.
As more marketing positions open up, the potential earnings have increased greatly in the last few years. In 2004, the average marketing manager salary was under $108,000. [2] By 2012, the mean salary increased to over $129,000. Many college students have recently graduated and are looking for work in the marketing field. Now fresh grads are out in the real world and are trying to figure out where to go, now that they have their marketing degrees.
It’s important to look for work in a city that offers a large number of marketing jobs at a reasonable wage. This can be a difficult choice to make with the variety of options available. Companies like Forbes and the Bureau of Labor Statistics have compiled data on marketing job statistics in some of the biggest cities in the United States. [3] In which cities should you start your marketing job hunt?
San Jose, California
Current employed positions: 6,820
Average salary: $187,890
New York City, New York
Current job openings: 1,881 [4]
Average salary: $179,760
San Francisco, California
Current job openings: 996
Average salary: $179,720
Los Angeles, California
Current job openings: 404
Average salary: $143,460
Seattle, Washington
Current job openings: 450
Average salary: $141,580
Minneapolis, Minnesota
Employment rate: 2.8 times the national marketing employment rate. [5]
Average salary: $131,980
Chicago, Illinois
Current Job openings: 547
Average salary: $123,380
Washington D.C.
Current job openings: 269
Average salary: $155,450
Boston, Massachusetts
Current job openings: 371
Average salary: $140,270
Atlanta, Georgia
Current employed positions: 4,460
Average salary: $136,610
Resources:
[1] http://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm
[2] http://money.usnews.com/careers/best-jobs/marketing-manager/salary
[3] http://www.forbes.com/sites/kathryndill/2014/07/08/the-top-companies-hiring-in-marketing-right-now/
[4] http://www.bls.gov/oes/current/oes112021.htm#(1)
[5] http://www.bls.gov/regions/midwest/newsrelease/occupationalemploymentandwages_minneapolis.htm
